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Volvo Canadian

Model Year: 1964

Location of Manufacture: Dartmouth, Nova Scotia

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Volvo Canadian

This is the Volvo Canadian.

The Volvo gets over 30 miles on a gallon of gas just like the small economy cars. It runs away from other popularly-priced compacts in every speed range.

And you can drive a Volvo like you hate it.

Cheaper than psychiatry.

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Television ad for the 1964 Volvo Canadian
Volvo Cars of Canada Corp.
Library and Archives Canada 61660

In this 1964 advertisement, a minimum of words is used to deliver the key messages – that this car is “Canadian” and suited to our environment. It has the fuel economy of a small car and the power to out-run them.

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